Our favourite copywriting software

Our favourite copywriting software

There’s a whole range of software out there that can help you be a better copywriter. Here are some of our favourites. Have you heard about the AI copywriter JP Morgan Chase has tested? The ‘too big too fail’ bank has decided to test the use of a...
Copywriting and cats

Copywriting and cats

Copywriting and cats are a meowtch (match) made in heaven. Here’s why… Everyone wants to be at the top of Google, right? We know we do. The only reason you might not want to rank highly is if you’ve done something bad, but for the purposes of this...
SEO, copywriting and algorithms

SEO, copywriting and algorithms

Invest in good copywriting and avoid becoming a slave to the (algo)rithm. Google manages the majority of the world’s searches, so any changes – however small – in its algorithm are big business. This July mouses were twitching as Google supposedly...
Does content marketing *still* work?

Does content marketing *still* work?

Content marketing has been dominating the thoughts of copywriters in Bristol and beyond for about a decade. But does it still matter? Yes. There’s more to the answer than that though. A massive 91% of businesses use content marketing to engage with new...