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Your copywriting questions answered #1: Blogging

CopywritingKing
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As expert copywriters, we’ve been asked loads of questions about copy, content and the creative process. Here, we answer a few of them. We start with the power of blogs. Should I have a blog? Yes. Why? Blogs, news pages, or whatever you want to call them to do three things: They allow you to…
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SEO Copywriting – Our Approach

CopywritingKing
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We’re a modern copywriting agency, which means more and more of our work is about search engine optimisation (SEO). The search industry has had a bit of a bad name in the past, but today understanding how algorithms work – and feeding them – is critical to the success of SEO copywriting. When we chat…

Our favourite copywriting software

CopywritingKing
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There’s a whole range of software out there that can help you be a better copywriter. Here are some of our favourites. Have you heard about the AI copywriter JP Morgan Chase has tested? The ‘too big too fail’ bank has decided to test the use of a robot copywriter and has been impressed by…
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SEO, copywriting and algorithms

CopywritingKing
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Invest in good copywriting and avoid becoming a slave to the (algo)rithm. Google manages the majority of the world’s searches, so any changes – however small – in its algorithm are big business. This July mouses were twitching as Google supposedly shifted its ranking algorithms. Google is notoriously secretive about how it ranks pages, leading…
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Does content marketing *still* work?

CopywritingKing
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Content marketing has been dominating the thoughts of copywriters in Bristol and beyond for about a decade. But does it still matter? Yes. There’s more to the answer than that though. A massive 91% of businesses use content marketing to engage with new prospects, found the Content Marketing Institute. It always pays to be a…
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