As a copywriter, you get used to working with what you’re given. Sometimes our clients come to us with a completed brief, other times it might be a few lines scratched onto a page in a hurry. Before we start writing we spend time planning.
Together, we sketch out a comprehensive brief that contains all the information we need to create great content for you and your website.
We could keep everything to ourself, but that’s against our ethics, so here’s our blog copywriting template for you to use.
This is a tried and tested process that we use with all of our clients. Trust us, if you want us to write a blog (or series of blogs) this is the framework we’ll use. It’s 100% proven and 100% free.
If you want to access a Google Docs version then there’s one here.
Content Brief Template:
Created by:
Date:
Page Title:
(This is the title you see in the search engine bar. It helps to use your keywords here)
Meta Description: (160 characters)
(This is a short description of the page and its contents. It’s limited to 160 characters and shows up in search engine results. Use your keywords here!)
Keywords:
Links
(If you want us to link to any pages, research or other content, drop it in here!)
Title:
(Suggest some titles for the blog)
Standfirst:
This is the first sentence or couple of sentences that sets out what the blog is about. Jot down some ideas!)
Body Copy:
(This is where we’ll write your content. For the brief, drop in all the information you can here)
Key takeaways:
(What do you want people to do? Do you want them to read more? Do you want them to contact you? Do you want them to buy your product?)
Timescales:
(When do you need the copy back? What’s the deadline?)
